Hi, I'm Phil.

I'm a celebrity trainer, iFit coach and nutritionist, the author of Just Your Type, and a dad of four. For 15+ years I've helped 2,000+ clients get stronger, and I've learned that the people who get results aren't the ones with the most time or the fanciest gym. They're the ones who keep showing up.

That's why I created the 5-4-3 Method™:

• 5 workouts a week
• 4 exercises
• 3 sets

It takes about 20 minutes at home with just dumbbells and a bench. It's simple enough to fit into real life and built on progressive overload, so you keep getting stronger.

Why this shop?

Everything here is made to help you keep showing up. The training journal turns your workouts into a plan you can see and check off. The apparel is for the 5am sessions, the rest days and everything in between.

Train with me for free

Join the free 90-Day Winter Challenge on Instagram at @543fitness. Every workout is saved in the "Winter" highlight, and you can start anytime.

Want the full plan?

Get all 12 weeks of follow-along videos, nutrition and recipes, with lifetime access. Get the 5-4-3 Method™ →